17th Jun 2019

​Your Buyer’s Guide to Video Conferencing

​Your Buyer’s Guide to Video Conferencing

Communication has grown to more than just standard voice conversations. Today people want more of an enveloping way to connect which has led to a turning point in video conferencing.

This growing trend allows for a more interactive way to connect peer-to-peer or group, as well as a face-to-face experience. You feel like have traveled across the globe and are in the same space without the worries of expenses.

How does Video Conferencing work?

If you wanted to connect globally or even internally it was quite an expensive platform to build. Most times it was only used for high level executives or organizations. Now, this technology is accessible to most people. It is predicted that the market is going to rise by the billions over the next few years.

With VoIP, video conferencing is now accessible and has become a standard for communication. Data can be delivered via the Internet to make communication more deficient and affordable. VC software solutions us the same technology as VoIP to transfer multi-media data. Tools for video conferencing include everything from Webinars to one-on-one video calls.

Video conferencing is intended to make communication more engaging and accessible. For example, you will be able to see the person face-to-face wherever they are located. This is essential for success in this ever changing business world.

Some benefits are:

  • Travel Cost reductions
  • Remote workers are seen as vital pieces of decision making
  • Organized communication
  • Improved employee retention

The Latest Trends of Video Conferencing

Video conferencing faces similar concerns that the communication industry endure, including IoT (Internet of Things)  and AI (Artificial Intelligence). With this specific technology AI could appear in a conference as a form of intelligent assistant that can manage the meetings and transcribe speech. Many companies have already begun to test the type of video communication. Other noteworthy trends include:

Software over hardware: Until recently, video conferencing was a complex room installation based on size, but now cloud-based solutions delivered by companies like Polycom and Microsoft have made it more accessible for anyone to have video in the their conferencing equipment.

4K and HD video: With the increase in video quality, this has allowed for stronger video systems and holographic business calls are no longer just in movies.

Room Based Video Systems: Even though most of the video conference technology is housed in the clouds, there are many hardware solutions like an interactive whiteboard, that will enhance the conference experience.

The Guide for Video Conferencing

With the fast-paced growth of video conference solutions, we have put together a guide to help drive your decisions.

There are four main categories for video conferencing hardware:

Desktop: These are used at individual work stations, similar to a desktop phone, laptop or PC. They may make use of existing equipment, such as the webcam and microphone on a laptop, or come with integrated cameras and conference phones. This desktop video conferencing setup is perfect for impromptu meetings and collaboration with team members. It is a great solution for creating video calls as a part of the work day.

Video Conferencing Systems: Full video conferencing systems include a camera, a conference phone and codec equipment which can be plugged into existing screens or monitors. They are mobile and convenient. Set top systems can also be plugged into interactive white boards to aid presentations

Integrated: Integrated video conferencing systems are all-in-one hardware solutions comprising of a screen, camera, conference phone and codec which includes built in software. These systems are intended to be installed in a single location which can create a video conferencing hub.

Telepresence: Telepresence describes a range of technologies that allow the user to be “present” in the conference. HD audio and visual equipment and surround sound speakers make video conferences more engaging for the participants.

Video Conferencing Software

Many considerations influence the type of software you need. Some of the things to consider are as follows:

Number of participants

Because most video conferencing platforms will be licensed per user, you might be able to save some money if you purchase a smaller use capacity. Keep in mind that large-scale video conferences will cost more.


An emerging trend is the use of video conferencing for collaboration. Users can share screens and files and interact and work together. Open standards integration is a key part of this trend. Collaboration platforms include support for video conferencing, and with available APIs can be plugged into more advanced specialist conferencing systems. This allows for high quality audio and visual experience combined with the availability of collaboration tools.

Mobile and wireless

Video conferencing also allows users to interact with each other remotely. If you want team members to be able to connect to team huddles while in another office or in the field it is important to choose software that supports mobility. 

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