15th Sep 2019

Top 7 Tips to Maximize Video Conferencing

Top 7 Tips to Maximize Video Conferencing

Just like the advent of text messaging and cell phone usage, video conferencing has opened up a whole new world of opportunities for collaborators, clients, potential employees and endless career possibilities. To fully take advantage of these endless opportunities, you’ll need to understand the nuances of video conference communication. Whether we like it or not, we are digital citizens now and it brings a new standard of communication. These video conferencing tips and tricks will help catapult you right into video conferencing success.

There’s no doubt about it, employers now expect their teams to be tech savvy. Recent studies have shown that 86% of American businesses are using video conferencing as a regular method of communication. To succeed in this environment, the following tips can help.


1.Get the best equipment available

2.Make the most of available multimedia

3.Dress the part

4.Be aware of your surroundings

5.Eye contact is everything

6.Mind your manners

7.Be aware of your audience’s situation 


Video is too often portrayed as a recreation of an in-person meeting. In truth, the two settings are vastly different, with video offering both advantages and disadvantages. The first step toward video success is adapting to this new environment.

1. Get the best equipment available

The main difference between a virtual meeting and an in-person meeting is location. You will be meeting your colleagues virtually and you’re responsible for the functionality of the equipment, which is a large component of meeting success. Today’s video conferencing technology is more affordable and accessible than ever, but don’t let that distract you from the important factors:

  • A high-resolution camera
  • Quality microphone and speakers
  • A video conferencing application with features like screen sharing and group chat

2. Make the most of available multimedia

Video conferencing isn’t just talking heads and using every multimedia tactic available to convey your message. The days of slide shows have come and gone. Today’s modern presentation tools seamlessly incorporate video, music, live streaming and even external websites into your video conferences.

3. Dress the Part

It should go without saying that it’s best to dress for success. However, online meetings require attention to detail. Things to watch for are lighting and positioning of your camera to ensure best views. Color combinations and patterns important to watch to ensure they aren’t creating distracting movements. Make sure to check your own appearance in your in your video chat window before launching your call. Ensure your eyes are located in the center of screen.

4. Be aware of your surroundings

You are always the host, no matter who initiates that video call. Keep that in mind when designing the physical space around you. Make sure to remove distractions, such as furnishings, posters, and other objects. Less is more when video conferencing.

5. Eye contact is everything

The most awkward part of video conferencing is maintaining eye contact. While there are some tactics that work well, the most success will come down experience. The issue with maintaining eye contact during a video conference is mostly around the height of the camera. You’ll want to make sure your camera is mounted appropriately.

6. Mind your manners

We already know the listening is better than talking, but you may not know how important this concept is in video conferencing. It’s easy to talk over others when speaking and this can create chaos, especially in a video call in multiple locations. Purchasing a video camera with active speaker technology, such as the Logitech Rally, that will actually follow the speaker during the call can help. This camera can help clarify who is currently doing the talking, but things can get confusing quickly if you’re not paying attention–or if anyone on the call has a bad internet connection. Be mindful about interrupting speakers if you know you or other callers are experiencing lag.

7. Be aware of your audience’s situation

You should always be aware of your audience’s location while holding a video conference. The ability to communicate face-to-face with someone halfway around the world establishes common virtual ground, but it can also mean that the person on the other end might be in completely different situation. Be aware of time differences, differences in technology, and language barriers that can add variables or confusion to a meeting. Knowing this shows that one of the most important video conferencing communication tips is to just be yourself. As with any communication, during a video conference you are building a relationship, one that can thrive or perish based on your compatibility with your audience. Video conferencing is simply a powerful conduit – the real communication is between individuals.

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