3rd Jun 2019

Does Your Company Have the Right Tools for Video Conferencing?

Does Your Company Have the Right Tools for Video Conferencing?

Watching a skilled craftsman at work is often inspiring and beautiful. An artist painting or a sculptor using clay to create something magical requires technique and skill. While an artist almost always has a natural ability and knowledge of their craft, they also have access to wide range of tools and instruments that guide their work.

This can also be said for professionals in the working field: from x ray technicians and restaurant managers to teachers and doctors. They have tools that are ready and available to them to make sure that they are completing their job in a way that is cost effective as well as efficient. They are experts at using these job specific tools. For example, being able to go to the doctor and knowing that you will receive the most accurate diagnosis because of these tools reduces stress and fear. You are able to trust the doctor because you know they have been given the exact tools that are needed to treat your symptoms.

So my question is, why do we not have the same thinking when it comes to having the right tools for video conferencing? On any given day in the workplace, people are involved in teaching, meeting, presenting, and collaborating within the workplace or across the world. They are not “diagnosing an illness” but their job is just as important. Their job requires tools that will help them be as successful as possible for the benefit of the company. If they are lucky they will receive a laptop, which might already by outdated, and a standard phone that they could use for conference calls. There might also be some type of call serving platform offering a variety of audio meeting capabilities. The expectation for the employee is to use these “tools” to create a video conferencing (VC) solution. Difficult task? Absolutely!

Manage and Restore – in the 21st Century?

This is an exciting time in the video conferencing world. There are numerous different VC solutions that will suit just the right job or industry. It is a time where one size does not fit most. What has also happened is that companies have been flooded with “free” options for their video conferencing needs. Skype, FaceTime and Zoom have opened previously closed doors for school districts and small businesses, where budgets are limited. They have decided not to invest in VC tools when there are ones that are free. Why do you need to invest money that may or may not be available when there tools that are free. But I go back to my previous example of doctor. How confident would you be with their diagnosis if they only used free tools? So why do we accept this for our video conferencing needs?

With the wide range of customers’ different needs, Cisco, Polycom and Lifesize have acknowledged this and created different types of tools for meetings as well as being mindful of budgets. Let’s brainstorm the different types of meetings that we attend: one-to one with a colleague or customer, round-table discussions, meetings from home or office, negotiations or presentations, training sessions, town hall meetings. These are just a few. What is important to note, is that all of these meetings are extremely inefficient and unprofessional to do with just a laptop and inexpensive webcam. You want to create a warm environment, not a cold space with a few people sitting in a room miles away from the camera.

Lastly, having a poor experience with video conferencing can be the main reason why businesses spend little money and time on the right VC tools. Often, tools have been purchased and left in empty rooms without the proper training. Employees have viewed the systems as too difficult to operate or does not work. Deployment of these tools is crucial. Desktop systems are acceptable for one-to-one calls and team meetings, but they are not with right fit for a huddle room. Large systems are ideas for presentations and trainings but not for intimate round table negotiations or discussions. A smaller center-of-table VC solution would be a much better fit. When choosing a video conference system, organizations and companies are not considering the structure or technology needs. Most of the time systems are purchased based on the IT infrastructure. But with the rise in codec-agnostic systems, this may or may not be a determining factor.

The right video conferencing tools are out there. Technology providers have developed systems to create a unique remote meeting experience. Is it time for your company to define your meeting needs and provide the appropriate VC tools to your employees? Matching the needs of the meeting type instead of adapting to what technology is available will drive them to thrive in a competitive world. You’ll want the right collaboration tools and technology to get your workforce moving in a productive and profitable direction. The VideoConference Store team can help you configure just the right solution. Give us a call at or contact us for a complimentary professional consultation.

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